• Daniel posted an update in the group Group logo of The Facebook KaganateThe Facebook Kaganate 3 years, 8 months ago

    I will soon be running some ad campaigns on facebook and I would like to know more on how to re-target and the type of audience I should re-target especially when what i am advertising is more of an event(first edition) compared to a product or service with an already known pattern of behaviour and likes?

    • Hey @daniel I am not sure why you are saying re-target when you are referring to a first edition event that has no user base already. but off the top of my head, a great way to get the best kick for your buck would be to target users who are already involved in active communities relating to your event. You haven’t given express details on your target audience so I would give you a random example… If I were to be creating ads for a Christian event holding in Lagos Nigeria, I already know that The Experience Lagos is a huge similar event so i would look for their Facebook page and (if it is very active with a huge audience) add it as an interest during ad creation and target their audience/users. This way your CPE goes down, you spend less and will probably end up with a more successful ad campaign. I hope this helps?